The relaunch of Primacassa
From May 8th to 10th, 2026, the Centro Internazionale di Brera hosted the launch event of Primacassa. In the beating heart of Milanese design, we presented a vision that breaks taboos and brings the focus back to beauty, awareness, and freedom of choice.
The event provided an opportunity to experience firsthand the intersection of artisanal excellence and the visionary design of Vittorio Prato.
We would like to thank everyone who joined us for this new beginning.