A question of style… the video
In the 1990s, the meeting with designer Vittorio Prato, trained alongside some of the leading figures of Italian design, gave shape to the intuition of Primacassa.
Thus were born author pieces, in which proportion, material and elegance enter for the first time into a field that had remained unchanged for decades. Today those projects are brought back to light and reinterpreted through a contemporary perspective, maintaining their original strength.